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Anatomy of the PERFECT Backlinks

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Ok so we know that backlinks are simply links that point from third party sites to your own site. We also know that the higher the page rank of these sites, the more weight the backlinks will carry from the perspective of boosting your position in the Search Engine Results Pages (SERPs).


The next important consideration is the anatomy of the backlinks you are creating.

Let us now analyze what it takes to build the perfect backlink.

1. Aged Domain:

The more established the site from which the link is originating, the more weight Google assigns to that link.

The age of the domain refers to the date with which it was registered. Aged domains are assumed to have more weight because they tend to be from established sites with a track record.

Google thus has a history for these sites and knows whether or not they have engaged in illicit black hat activities or are reputable repositories of useful information.

It is

thus in your favour if you can build backlinks from older established sites.

2. High Page Rank:

Your goal is to get as many back links from high page rank sites as possible.

The easiest way to identify the page rank of particular sites is to download the FREE SEO Quake plugin for Firefox.


3. Content Relevant:

It is far more potent to generate backlinks from sites that are active in the same niche as your own, and so have similar content.

Google knows that it is highly unlikely that unrelated sites are linking to you for the purpose of creating customer value. Most likely backlinks from unrelated sites are a sign that web masters are engaged in link swapping or reciprocal linking.

So focus your efforts, your time, and your money on getting links from sites that are focused in the same niche as your site.

4. High Link Popularity:

Link popularity refers to how many pages are linking to a particular page. If you are getting backlinks from pages that "high link popularity", then these will carry more weight than pages that have low link popularity.

A useful FREE tool to check a webpage's link popularity is:

Link Popularity

You simply type the URL, type the access code, then press Submit. The result will be rendered on the screen immediately.

5. Do Follow:

A no-follow backlink, it means Google bot won’t crawl the link and won’t pass any link juice. Basically a link that does not pass on the SEO benefits of the source site to the blog where the link points to.

A do-follow backlink, it's opposite to a no-follow backlink.

Therefore, no-follow links are less value than do-follow links when it comes to boost your page rank and positions in the SERPs, especially Google SERPs.

In order to check which one is do-follow link, which one is no-follow link, you can use "NoDoFollow" plugin for Firefox. "Do Follow" links are highlighted in blue, while "no Follow" links are highlighted in pink. This simple plugin will ensure that you are never wasting your efforts.


NoDOFollow tool

One thing you should keep in your mind that websites change this policy all the time, so it is possible what’s ‘do follow’ today could be ‘no follow’ tomorrow.

6. One Way Non Reciprocal Linking:

Google is only interested in natural backlinks that are given to a site because it is producing valuable content, as opposed to reciprocal backlinks that are swapped between two sites for the sole purpose of mutually boosting each other’s page rank. Google can easily identify when reciprocal linking is taking place and its carries far less weight than a one-way link. You thus need to focus on generating ‘one way backlinks’ and avoid the practice of reciprocal linking.

7. Anchor Text Structure:

Getting any type of backlink to your website will help boost your page rank but it is even more powerful if you could format the backlink as anchor text.

Anchor text simply refers to taking the keyword phrase you wish to rank for and hyperlinking that phrase as your backlink.

Anchor text is powerful because it emphasizes exactly what your site is all about. If Googlebot discovers hundreds or thousands of different sites linking to your site for the same anchor text phrase, then it will certainly index your site for that term.

However do not engage in the practice of focusing exclusively on ‘one keyword phrase’ for you back linking efforts. This will appear unnatural, and may reduce the weight of your backlinks.

Don’t be afraid to alternate between several anchor text keyword phrases.

The syntax for creating anchor text keyword phrases is actually quite simple:

<a href="/url">Link text</a>

So in effect if your website was and you wanted to rank for the anchor text phrase “Online assistant for Internet Marketing”, then you would use the following HTML:

<a href="">Online Assistant for Internet Marketing </a>

This would thus produce the result: Online Assistant for Internet Marketing which if you clicked on it links directly to

This anchor text is telling Googlebot to rank this website for the phrase “Online assistant for Internet Marketing”.

Simple, powerful and very effective.

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