- Category: Blog(UK)
- Published: 03 September 2014
- Hits: 1237
I. What are keywords and how people use them?
Keywords can be defined as the way people reckon in a short format. People are inspired by ideas, they have questions, and they just want to know something, behaviors change dramatically in the age of search engine because we are answered immediately at fingertips.
Keywords are the summation of people starts into actions on the keyboard.
91% of all adults go to search engine nearly every day in order to find information. When we looking what people do online, the number one thing that people do is they search. They use search engine as a gateway to find the information that they want and need on a daily basis. For example: information about hobbies, looking for maps, checking the weather, looking for product reviews or local news... People use search engine as the way of accessing the vast amounts of information that is widely available on the Internet.
And so, what are keywords? Ultimately, keywords are summation of people needs as they typed them in the search engine. Also, the ideas that people have, they may not be willing to add on those ideas but they want to know what are out there, what's the good place to start in searching information about vacations or decoration ideas. It is also just basic questions that are come up throughout the day in a household or an office that need an answer. Search engine also has become a part of our ever day life when we come to research. What we research is a product, a vacation, or even a school...and search engine is the first place we go.
But ultimately, when we try to search in any of these things, we are efficient in how phrase those searches in order to type few words possible to access the most amount of information possible.
So, we have to learn the keyword insight in matching the phrases people use to answer what they want. We want to deliver to them the product, the information or the ultimate goal what they are looking for based on the limited information they give us of what they typed to search box. Starting with one word, there is a vast of implications of what they actually mean. And how that then determines how they use the website, what word is the most important to them. And we can combine the behavior based on the keyword phrase they typed to the search engine. We stand a better chance of connecting them to their ultimate goal, and we are then able to build our business.
II. Keywords: Life Cycle
- Find the keywords that are best match the searcher to your business.
- Evaluate keywords: understanding which one is important and which one is not so important
- Prioritize keywords: how to build a strategy and which one is going to deliver the right kind of customers to business.
- Implement keywords: how to implement all of these keywords to the website to increase the visibility in the search engine.
- Measure keywords: to ensure we are choosing the right keywords and we are getting the right searchers to our business and helping to grow.