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On-page SEO process: How to build Internal Links effectively

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On-page SEO is an important process to reach high ranking on Google. To make it, Internal Links Building must be understand thoroughly by web owner. So, what is Internal Links? And along with the important impact that Internal Link carries, how to take advantage of it?


Internal Link definition

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Normally, a website has different pages, and its structure looks similar to a pyramid. Internal links are the hyperlinks which is presented as a word, phrase or sentence to connect 2 or more pages on the same website. 


Generally, Internal Linking has 3 functions for the website. It helps the user in “Building website navigation”, “Establish the architecture and hierarchy of a website”; “Spreading page authority and ranking power around the website”.


Why Internal Linking matters for SEO?


Strategic Internal Linking is a powerful way to strengthen your content marketing strategy. Internal Links not only broaden the way people approaching with any topics in website, but it also increase the chance our website stand at higher ranking. A search engine spider (such as Google Spider) bases on people’s search queries to find the information at specific page instead of seeking all pages in website. Assume that it visits a page on your website, what makes it go further for seeking information and evaluating other pages? Internal Link is the answer. If backlinks are the way to vote website through other sites, Building Internal Link means you are voting for the website by yourself. Therefore, it is necessary to build internal Links around the website to enhance the effectiveness of SEO activities.


Using Internal Links effectively


For a SEO campaign on your website, Internal Linking building is an indispensable part. A page without any Internal Link will lock the “search engine bot” which help the website stand at higher ranking as well as get more traffic in case that it could explore your site. Here are some ways you should use to assure that you are using Internal Links effectively.


Making a website’s map



This is very essential first step you need to do to know website structure clearly. It’s important to list out all major pages and evaluating which sources can link to them or how they can be interlinked. Doing this help you have an overview of your website, you could discover some pages on your site get high traffic, have a lot of links from others. There are some online website mapping tools for sketching out a map of website, or you can try some offline tools such as PowerMapper.


Put main links on the homepage


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Homepage shows what your business is about, everything linked from the homepage has strong trust and authority signal to the search engine. Thus, it should be targeted place for putting keyword and Internal Links to other pages in website. It should be placing some main links on homepage and taking advantage of representative keywords for your website as well. In case of Outsourcing Service website, some recommended keywords are Virtual Assistant, Trading Promotion, Sales & Marketing…, each word should be highlighted in homepage and is linked to a main page inner your site. 


Building Internal Links on Website Blog


Blog is necessary for a website, it is the place where your posts, articles provide useful knowledge for the user. It is a potential source for pooling link, you can refer reader to your sales and services pages ingeniously by adding some hyperlinks on keywords. Hence, make sure that your blog has high-quality content and is updated frequently, your money page will get higher traffic if it has more link juice and anchor texts from blog’s posts.


Use appropriate anchor texts 



Anchor texts are the texts that are used to place the hyperlink on your articles. Having anchor text in a post is good, however, too much of anchor text will confuse the readers and make they bored. In addition, be careful to use a proper anchor text to match with a post. Google would highly consider your Internal Link is spam if you link an anchor text 100% similar to a post’s title. For example, for the post “How to take advantage of LinkedIn for business”, you should not use exactly the same texts to anchor, let’s use some optimized, relevant phrases such as “advantage of LinkedIn”, “Linked is very useful”…


Adding some supporting tools for Internal Link Building


If you are managing a big website with a huge number of pages or post inside that site, you will definitely need some certain tools and plugins. These following tools are recommended because they are convenient and mostly used by SEO specialists:


Internal link building plugin: The Internal Linking process will be implemented automatically. After the process, you can add or remove some URLs or hyperlinks to optimize your SEO strategy.


Breadcrumbs: Breadcrumbs is a great tool for Internal Linking. Specifically, it is a navigation tool which visually shows users location on a website and some previous locations. Breadcrumbs allows the readers return to some previous pages that they have reached without hitting the back button one or several times.




Link analyzer tool: This tool gives you an overview of your Internal Linking implementation. It shows total number of links found on your page, number of links with an empty anchor, number of image links without an Alt tag… Using “Link analyzer” helps you manage Internal Linking process well and more effectively.


To sum up, Internal Links is an important factor which have a significant contribute for the success of a website. For any website, On-page SEO especially Internal Linking should be prioritized before the performing of Off-page SEO. After building website content, focusing on how the pages in your website are linked properly to take competitiv advantage over other websites. 


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